Shepard Smith, who left Fox News in October of 2019, has moved to NBC/CNBC, and his viewership is not good.
Smith averaged only 322,000 views in his first week on CNBC.
After 23 years with Fox News, Smith signed as CNBC’s chief general news anchor and chief breaking general news anchor in July. He is also the executive editor of his own show, ‘Shepard Smith Reports.’
His debut on the channel was on September 30, where he received only 373,000 viewers.
According to The Hill: “On Oct. 1, Smith registered 321,000 viewers, followed by 331,000 on Oct. 2, 266,000 on Oct. 5 and 321,000 on Wednesday.”
Competing with Lou Dobbs Re-Runs
At the same time Shepard Smith’s show is playing on CNBC, 7 p.m. ET, ‘Lou Dobbs Tonight’ re-runs air on Fox Business. Dobbs’ re-runs bring in an average of 335,000 views, beating Smith.
@LouDobbs repeat show is more viewed than Shameful Shep Smiths new show 😂
— Cody James (@codejw57) October 10, 2020
While Smith was with Fox News, he averaged 1.3 million views, a huge contrast from his current numbers.
Rocky Relationship with The President
President Trump and Smith have had an ongoing feud, with the president accusing the anchor of fake news.
The new CNBC anchor has been a constant critic of President Trump, which is why many conservatives were happy to see him leave Fox News.
“In my more than 30 years in journalism, there has never been a better or more critical time to launch a non-partisan, fact-based evening newscast,” Smith said after signing with CNBC in July.
“From the ongoing pandemic to the election and the economy, the mission of this program is to cover the most important news of the day with depth and clarity. Each night, we will be bold, we will be direct and we will deliver the truth to our viewers,” the news anchor added.