People Have Voted…Over $27 BILLION Lost

June 10, 2023

It didn’t take long. People voted with their wallets. In a case of “pride” before the fall, Bud Light has been dethroned. Modelo Especial is the new king with an amazing $333 million in sales in the four weeks preceding May 28. They’re up 15.6% from this same time last year. Bud Light dropped off the cliff in comparison with a 22.8% drop. It all started with an ad featuring the transgender Dylan Mulvaney.

A new beer king

Constellation Brands controls Modelo Especial. The CEO, Bill Newlands, responded to the news. He “thought that would take a little longer. We’ve been very fortunate that, that’s gone a little quicker than we had anticipated. But what a great position to be in on the beer side.”

On April 1 Mulvaney was on a personalized Bud Light can in an Instagram post celebrating “365 days of girlhood”. Bud Light has been traditionally blue collar. The backlash was quick.

Bud Light parent Anheuser-Busch’s stock has lost $27B over Dylan Mulvaney. https://t.co/DtCSSItiam pic.twitter.com/R7Z8bVo5cO

— New York Post (@nypost) June 3, 2023

The king of beers has been dethroned

Musician Kid Rock shared a video of him shooting at several cases of Bud Light. That went viral, earning 27,000 retweets within a day.

Country star Travis Tritt won’t have Anheuser-Busch products on his tour. Bud Light pushed people over the edge, now they’re pushing back.

pic.twitter.com/dSmCGySoul

— KidRock (@KidRock) April 4, 2023

The new king needs to stay the course

Conservatives are disgusted, having too long watched the beauty of being a woman get destroyed and perverted in the name of “tolerance”. Ladies’ sporting events have biological men entering, winning and it’s allowed to stand. A lady might go into a restroom and find a male in there. Politically that’s now acceptable and celebrated.

Any opposition to this has been met with screams of bigotry, even when it includes children. Bud Light was the last straw. Traditional Americans had enough. If the only thing companies would understand is being hit in the wallet then so be it. Now, marketing executives pushing this will start losing their jobs.

Author

Patti Krahn-Hamblet

Patti is a virtual sales, marketing and customer service veteran that enjoys the outdoors, the arts, music and horses. She has been very outdoorsy her entire life, She has an interest in survivalism or prepping. Her father is a Navy veteran and worked in state government, he was one of the driving forces to her becoming a strong conservative. Patti enjoys the company of mostly libertarians and independents. Patti is also a singer, and was a member of a ladies acapella barbershop group called the Barre tones from spring 2010 - 2021. The group travels throughout the eastern continental North America. Finally, Patti is one of our newest team mates on Newshourfirst.com that has enjoyed writing since her days of childhood.