Elon Musk Controls Twitter

Housecleaning has commenced. Some major executives are out the door: the CEO, the chief financial officer and the chief attorney. The deal is sensitive, people aren’t talking. Musk fired Twitter executives just hours before a deadline set by a Delaware judge. The moves were expected and happened fast. Musk and the CEO Parag Agrawal weren’t getting along this past spring so Musk made the bid.

Musk tweeted criticism of Gadde

Musk let his feelings about Twitter’s chief attorney Vijaya Gadde be known online. Gadde got hit with a wave of harassment along with calls for Musk to fire her. After she was let go the harassing tweets started back up again.

Increasing the Twitter subscriber base and revenue is the goal. He had to let people know Twitter wasn’t going to be a “free-for-all hellscape.”

Musk addresses advertisers

They were worried that cutting back on moderation would create problems.

“The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence. There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society.”

Normally the Tesla CEO speaks in one line tweets. Talking to the advertisers on the other hand he wrote more.

Musk considered a different model

He didn’t care for advertising and how Twitter depended on it. He instead considered the subscriber route. He didn’t want corporations to dictate how social media operates.

However, he assured advertisers that he wants Twitter to be “the most respected advertising platform in the world.” Musk thought Twitter was infringing on free speech by blocking content, but not having any content moderation would be bad. Pinar Yildirim, an associate professor of marketing at the University of Pennsylvania’s Wharton School mentioned, “You do not want a place where consumers just simply are bombarded with things they do not want to hear about, and the platform takes no responsibility.”

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