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Since the liberal mainstream media doesn’t understand unless they’re muzzled or hit in the wallet, one by one they may fade into the sunset. Nobody’s watching Rachel Maddow so she’s “taking time off”. Her ratings are terrible. Chuck Todd was let go for the same reason. On the flip side, Fox’s Jesse Watters’ ratings are off the charts. Watters left both MSNBC and CNN in the dust. Watch for the next to fall.
Maddow back from hiatus
She came back from being away for almost two months to announce she’d be away more and would only be on the air once a week. There’s a particular demographic the show wants to hit and it’s missing the target.
She was in a prime time weeknight slot but that didn’t matter. Ratings are not where they need to be.
Maddow has a huge decline
In viewers. Conservative Brief reported,
“That shift has coincided with a downturn in MSNBC’s primetime ratings – especially among viewers in a key advertising demographic. MSNBC Prime has averaged about 1.2 million viewers since its debut on May 3, down from the 1.7 million viewers Maddow averaged on her show before the shift to a once-per-week broadcast. Among adults aged 25-54, a key segment for advertisers, MSNBC Prime is averaging just 114,000 viewers per night. That number is a 47% decline from Maddow’s average of 214,000 prior to the change. Maddow’s once-per-week show has averaged about 2 million viewers since May 2, according to Nielsen data.”
Jeffrey McCall is a well known loud media critic. Maddow’s show has been a standard for the network. However Trump is gone so you can’t continue to beat on him when the Biden administration is making simple grocery store trips expensive.
The Maddow audience has shrunk
McCall said,
“MSNBC execs have to be concerned by this weak primetime showing. Maddow’s show has for a long time been a tent pole for MSNBC’s entire evening, delivering audiences for the 9 p.m. hour, but also boosting viewership in the hours before and afte. With Trump out of office for almost a year and a half now, it is hard to generate ratings by raging about Trump. Further, with the multiple policy problems of the Biden administration, it is difficult to generate a left-leaning audience to watch the daily parade of bad news about inflation, crime, international turmoil, and so on, even when there is a left-of-center spin on those topics. Those left-leaning viewers are choosing to just avoid news programming these days, even in venues that are sympathetic to the Biden administration. Sensible viewers see more practical problems right in front of them every day in gas prices, inflation, sinking retirement accounts, baby formula shortages, and the list goes on.”
People aren’t buying what the liberal media is selling anymore. They can’t afford to with the current administration bankrupting them.
