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While I am not the type of person who is of the mind to get drunk to the point that I would throw up on my shoes on a daily basis, I do enjoy a beer now and then.
For example, when I go to a baseball game I’ll have my one beer around the second inning and spend the rest of the game eating absolute rubbish ballpark food.
All that aside, the beer industry is one that makes money hand over fist if you really think about it. If there is a place that sells food, there’s likely also beer for sale. Shoot, depending on the state you can get beer just about anywhere.
The target market for the beer industry is quite simple, people who are able to eat and drink. This is why beer companies need to try to cater to as many people as humanly possible.
It is also why it is so amazingly mind-boggling that Bud Light purposely tried to alienate as many people as they possibly could with the Dylan Mulvaney nonsense.
Boycotts unfortunately do not always work. Sometimes you get a product that has too much manufactured goodwill for the brand and people just kind of throw their hands up at whatever a company decides to do.
What Bud Light and their parent company failed to realize is that they are not the only brand of beer.
I went into my small grocery store by my house the other day and aside from Budweiser branded beer, there were what seemed like a half dozen other companies in the beer aisle.
People are harder to keep in your fold if you anger them and they automatically have a half dozen other choices they could go to without even thinking about it.
They’ve paid for it too. It took a long time to fully calculate all of the data, but it seems that Anheuser-Busch lost somewhere around 1.4 billion dollars in potential revenue from people speaking with their wallets.
It’s been a bit of time since the Dylan Mulvaney controversy was at its peak, but the bleeding apparently hasn’t stopped at the amount I mentioned a minute ago. To this day, the money is continuing to dry up in the coffers of the beer giant.
There should have been several levels to the marketing arm that allowed the Mulvaney situation to take place to begin with.
Because it seems like they just went out to the public with a half-completed plan and didn’t exactly figure out what the bad side of angering half of the beer-drinking public would be.
