Egard Watches has posted an anti-woke ad for their company that asks, “what is a woman?”
The Florida-based luxury timepiece company confirms their belief in the title of their ad that “WOMANHOOD IS A BIRTHRIGHT!!!”
Interestingly enough, this has not been the first time the company aired an ad related to gender identity, as previously they created an ad asking “what is a man?” in response to Gillette’s ad surrounding toxic masculinity.
In this most recent commercial, the company offers a description that says, “3 years ago we made a video entitled What is a man, a response to Gillette. We now feel it time to make a complimentary video entitled What is a woman.”
“It was not our belief at the time of the what is a man video that a video like this would need to be made and yet at this time we feel the need to be a brand that puts our values forward…” the description, written by the company’s founder Ilan Srulovicz states. “I know that countless people will say ‘why are you putting a video like this out… you are a watch brand!’”
Srulovicz reported that he felt compelled to create the ad given that there are not many companies on the right who often speak out about their position when compared to leftist companies these days.
“We live in a time where every major corporation like Disney, Amazon, Netflix, Ben and Jerry’s and countless others are comfortable promoting their perspectives and values on the other end of the spectrum and yet for some reason it seems like we must remain silent. We don’t subscribe to that notion,” Srulovicz said.
The company’s fonder has stated that he is fully expecting there to be backlash or censoring of the video ad.
“We feel the value of womanhood is under attack and the long hard fought battles and progress that women have made are quickly being erased. We know that many people will attack us for this video. We know it will most likely be shadow banned, censored or cause backlash, but to be honest, we don’t care as we feel it necessary to get this message out.”
A report from the Washington Times mentioned that “more than 200 companies have signed the Human Rights Campaign’s statement this year opposing “anti-LGBTQ+ bills,” which include measures barring male-born athletes from girls’ and women’s sports.”
The question “what is a woman” has become a significant talking point in the battle over women’s sports and spaces after Daily Wire reporter Matt Walsh stumped transgender activists during his appearance on Dr. Phil.
Here’s the part on Dr Phil where I demonstrate that the “gender experts” cannot even define the word woman or explain what they mean when they use it
— Dr. Matt Walsh, Women’s Studies Scholar (@MattWalshBlog) January 19, 2022
Furthermore, this same question would continue to make a stir when Sen. Marsha Blackburn asked then-Supreme Court nominee Judge Ketanji Brown Jackson to respond to it.
It was then that Jackson claimed that she could not answer the question as she is “not a biologist.”